At Scratch Media, the privacy of our customers is a top priority within the company. Our team handles your personal data in a way that we would want our own data to be handled. The following policies describe how Scratch Media collects, handles, discloses, and uses your personal data, and any information that may be considered sensitive or to be managed with the utmost security in mind.
Terminology
When the name, “Scratch Media,” or “Scratch,” are used in reference to a group or organization, or terms such as “we,” “us,” or “our” in this notice, they are referring to Scratch Media, LLC (a Florida Limited Liability Company) and our affiliates. Terms like “you” and “your” refer to you as a visitor to our websites or as a recipient of Scratch Media products and services. "Personal data" means any information related to an identifiable person, whether that person is identifiable directly or indirectly.
Sources of Personal Data
We collect personal data directly from you during your interactions with Scratch Media, such as when you visit our website, create an account, purchase products or services, or communicate with our team. We also gather information from other sources, including:
- Public Records: Information available from public records and publicly accessible sources, including content shared in public forums and on social media.
- Social Media Engagement: Data from social networks that you engage with, which may include your likes, comments, shares, and other interactions with our content.
- Device Information: Data from the devices you use to interact with Scratch Media, including details about your operating system, browser type, IP address, and unique device identifiers.
- Third-Party Partners: Data from partners such as marketing affiliates, corporate clients, and fraud prevention services, which help us enhance our services, prevent fraud, and promote our products.
Details of Personal Data
Depending on your interaction with Scratch Media, the data we collect includes:
- Personal Identifiers: Name, address, phone number, email, IP address, and device identifiers.
- Location Data: Approximate location data based on your IP address, longitude and latitude coordinate (typically from maps platforms), and other real time data about your geolocation to aid in verifying your identity and preventing fraudulent interaction with Scratch.
- Business Correspondence: Purchase history, business transactions, records of communications created in providing services and support in our dealings with you such as support tickets/notes or chat history.
- Audio and Video Recordings: Audio recordings of interactions we may have with you (such as phone calls, voicemails, digital meetings, etc.) and video recordings at our stores and other physical locations operating under Scratch Media.
- Demographic Information: Gender, age, occupation, and qualifications.
- On-Site Service Information: In the case that Scratch Media provides on-site services to you in residential or commercial locations, the service provider may log any relevant information to the services provided or the location that they are being provided in such as service plans, documentation of systems or services, and notes/procedures for future technicians/service.
- Data Optionally Provided by You: Inquiries made by you may include a storage component that permits you to send or save information, files, or media of your choosing. Subject to the terms of use of such offerings, the nature and volume of personal data you choose to upload (if any) is entirely up to you. Scratch Media will only use such personal data to best provide the service or product that includes this component.
How We Share Personal Data
We do not sell or rent your personal data. We may share data with third-party service providers who assist in delivering our products or services, and under the following circumstances:
- Legal Obligations: To comply with legal requirements such as court orders or subpoenas.
- Business Transfers: In the event of a merger or sale of assets.
- Protecting Rights and Safety: To protect the rights, property, or safety of Scratch Media, our employees, or customers.
Data Retention Policy
We retain your data only as long as necessary for business purposes or legal obligations. After that, we securely delete or anonymize it. Some factors that affect retention include operational necessity, legal requirements, and fraud prevention. Anonymized data may be retained for analytics and research.
- Operational Necessity: We keep your data as long as it is necessary to provide you with our products or services, maintain your account, process transactions, resolve disputes, enforce our agreements, or for other legitimate business purposes such as auditing, data analysis, or compliance with our legal obligations.
- Legal Obligations: Certain information may be retained for longer periods to comply with specific legal requirements, such as tax, financial, and regulatory reporting obligations, or to comply with legal hold requirements during litigation or investigations.
- Marketing Preferences: If you have opted into receiving marketing communications from us, we may retain your contact information for as long as you wish to continue receiving such communications. You can opt out at any time, and we will update our records accordingly to reflect your preferences.
- Security and Fraud Prevention: We may retain personal data for a longer period in cases where necessary for fraud prevention, security purposes, or to detect or prevent any illegal or harmful activity.
- Deletion and Anonymization: Once your personal data is no longer necessary for the purposes for which it was collected or required by law, we will securely delete, anonymize, or otherwise render it inaccessible in a manner that prevents recovery or unauthorized access. Anonymized data, which can no longer be used to identify an individual, may be retained for longer periods for statistical, research, or business analytics purposes.
Data Protection
We use physical and digital security measures to protect your personal data. Although we strive to protect your data, we cannot guarantee complete security, especially for communications over public networks.
Data Rights
Depending on your jurisdiction, including California under the CCPA, you have rights to access, correct, delete, or transfer your personal data. You may also object to or restrict processing, or withdraw consent where applicable. California residents can request specific information about the data collected and opt out of the sale of personal data. To exercise your rights, contact us using the details below.
GDPR Compliance
We comply with the GDPR for EU residents, granting them rights to access, correct, delete, or restrict data processing. Although the Privacy Shield Framework is invalid, we still follow its principles for data transfers between the EU and the U.S., using safeguards like Standard Contractual Clauses (SCCs).
External Links
Our website may contain links to third-party websites, which are not governed by this privacy policy. We recommend reviewing their policies before interacting with those sites.
Minors or Children
We do not knowingly collect or target personal information from individuals under 16 years of age. For information about protecting children's online privacy, please refer to the Federal Trade Commission’s Children’s Online Privacy Protection Act (COPPA).
Changes to this Policy
We may update this Privacy Policy as needed. Changes will be posted with the revision date and details on our website.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance user experience, analyze site usage, and personalize content. By continuing to use our website, you consent to our cookie usage. You may manage cookie preferences through your browser settings, but this may affect site functionality.
Questions or Concerns
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Mailing Address: 201 NE 2nd St #207, Boca Raton, FL 33432
Email: contact@scratchmedia.net
Phone Number: (786) 423-7398
